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THE PODCAST EXPERT'S ACADEMY

The ultimate academy that gives you everything you need to create, launch and grow your podcast.

Unlock the power of podcasting to surge ahead of the competition, magnetise your ideal listeners, and command unprecedented visibility!

 

Want to start a podcast so that you can reach more people with your message, but not sure where to start? 

 

Join me, Fiona Fraser, a media expert with over 18 years in the industry, as I show you how to use podcasting to transform your message into a global phenomenon within your industry!

 

Right now is hands down the most powerful time to join the podcasting movement, and this accelerator is here to guide you step by step.

👉 I’m IN! I want to join! 👈

Why podcasting? 

The media revolution

 

Experience the dynamic transformation in media consumption. Traditional titans like TV no longer rule the roost - podcasting has swiftly ascended, commandeering the attention of diverse audiences globally. It’s not just a change; it's a revolutionary shift, ensuring your messages resonate more powerfully than ever.

 

Democratising the airwaves

 

Podcasting has obliterated old barriers. No longer are voices silenced by the whims of gatekeepers. In this liberated landscape, anyone passionate and purposeful can broadcast their messages, cultivating communities of engaged listeners without bureaucratic hindrance.

 

Harnessing rich experience

 

Benefit from a reservoir of strategic insights amassed over years of media mastery. Dive deep into a treasure trove of knowledge cultivated from contributing to iconic shows and groundbreaking podcasts. It’s a journey from the realms of EastEnders and Celebrity Big Brother to pioneering podcasts like The Rest is Football and Happy Place. 

 

 

 

 

 

Through podcasting, you unlock an unparalleled avenue to captivate attention, organically grow a devoted listener base, and amplify the profitability and prominence of your business or make a business out of podcasting. Unleash the undeniable power of podcasts, where your voice resonates, your messages captivate, and your successes multiply.

 

Ready to command attention, cultivate your ideal audience and become a podcast legend?

👉 I’m IN! I want to join! 👈

“Fiona, I just wanted to thank you so much for all of your advice and help on getting my podcast ideas out of my brain and into a podcast. I knew I wanted to do a podcast and being short on time your idea of doing limited series was genius!

 

Having taken the course and used your advice to design the series, it all then came together too easily. The tech support and editing has been brilliant too.

Really, though it is having the whole package of strategy, advice, how to, tech, editing and marketing all in one place that has been the catalyst to getting it done.

 

The standard had come back. It was so good I realised I felt confident going and seeking a corporate Sponsor for the podcast launch. I approached my ideal choice, and they came back with a ‘yes’ immediately.

 

Thank you so much and watch this space!!"

Carol Deveney

Business to Business Strategist

Starting a podcast can seem tough, but let’s break down some of those obstacles from the off...

 

  • Technical worries: Think tech might trip you up? My team and I break down the fundamentals, guiding you through the necessary steps so that you can get practicing with editing ASAP. Practice makes perfect after all.

 

  • Content doubts: Wonder if your ideas are good enough? My development and promotional formulas and guides will help you sharpen your content, ensuring it grabs and holds listener attention. I will give you the exact steps you need to take to make sure you’re talking about the things your listeners want to hear.

 

  • Finding listeners: Not sure who’ll tune in? Not social media famous? You don’t need to be! I'll show you how to connect with listeners who'll love, engage with, and share your podcast - and may even lead to even bigger opportunities. 

 

 

  • Time management: Worried about adding another task to your plate? I provide strategies to efficiently manage podcasting alongside your other commitments. You will create an entire (up to) six-month plan for your podcast, which doubles up as your marketing strategy too!

 

  • Budget concerns: Unsure about costs? Don’t be. Seriously - it isn’t anywhere near as expensive as you think it is to set up. We guide you on how to produce a great podcast without overspending and provide you with a shopping list to get you off to the best start.

 

  • Questioning your expertise: Feel you’re not qualified enough? You ARE! And I’ll help you leverage your unique insights to establish yourself as a knowledgeable voice in your field.

In the Academy, I’ll equip you with what you need to move from a hesitant beginner with a lot to say, to a confident podcaster with loyal listeners!

👉 I’m IN! I want to join! 👈

Here’s what’s covered in the programme:

  • Development

    This section will enable you to develop tailored content that resonates with your ideal listener, ensuring relevance and engagement. It also sets a solid basis for your podcast, making subsequent planning and execution more straightforward.

  • Podcast Editing Plan

    In these guides we give you insights into editing your podcast effectively for polished content and technical mastery (even if you are a technophobe!).

     

    You’ll learn the fundamentals needed to get started and practicing editing for a refined and professional end-product. We will talk about the main editing software platforms so you can pick one and learn it.

     

    (Please note: This IS NOT a full editing course, the only way to learn editing is to do editing so we recommend you pick a platform and get practising to help you learn.)

  • Workbooks

    Full podcast starter checklist covering everything you need to create, launch and grow so you can check your progress off as you go.

  • Podcast Growth

    Podcast growth is key to your motivation to keep going and growing. It’s a long game and we will show you the best growth tactics around to make sure you are getting your podcast seen and heard so you are finishing the programme fully armed for the year ahead.

  • Handy Links Library

    Whenever we find something useful, we will add it to the handy links library for you to access:

     

    • Making audiograms
    • Podcast directories
    • Events
    • And more…

  • Six Month Podcast Episode & Marketing Plan

    In this section I’ll show you how to create a comprehensive up to six month plan for your episodes and a marketing strategy for promoting your podcast. 

     

    Doing this will ensure consistency, meaning that you’ll maintain a steady flow of content, aiding in listener retention and engagement. A structured marketing plan also ensures your podcast reaches and retains a wider audience.

  • Podcast Promotion

    In this section I cover how to develop a robust promotion plan to elevate your podcast’s visibility and listener base.

     

    I’ll teach you how to utilise promotion strategies to enhance your podcast's online presence and discoverability, and  elevate your podcast's popularity and listener base through strategic promotion efforts.

  • Podcast Checklist

    Full podcast starter checklist covering everything you need to create, launch and grow so you can check your progress off as you go.

  • Templates & Guides

    List of recommendations for EVERYTHING, including:

     

    • Microphones
    • Recording Software
    • Editing software
    • Tripods
    • Lighting
    • Sound tiles
    • Headphones
    • Host platforms
    • Music
    • Links to tutorials for each platform

  • Podcast Recording Plan

    My expert producer will teach you all the best recording practices, including preparing for interviews to ensure optimum sound quality. 

  • Podcast Management Plan

    You’ll get versed in the podcast distribution process, understanding directories, and crafting compelling intros and outros that command attention, set the tone and mood, contain any important calls to action, and ultimately help you to build a solid, recognisable podcast brand. 

     

    By doing this, you’ll learn strategies to ensure that your podcast is accessible across various platforms, ensuring efficient distribution. You’ll also learn how to leave a lasting impression that always hooks your listeners. 

  • Recommendations List

    List of recommendations for EVERYTHING, including:

     

    • Microphones
    • Recording Software
    • Editing software
    • Tripods
    • Lighting
    • Sound tiles
    • Headphones
    • Host platforms
    • Music
    • Links to tutorials for each platform

  • Growing Library of Expert Trainings

    Throughout the next 12 months we will continue to add expert trainings to the library which you will have access too as no extra cost, currently including:

     

    • Claire Taylor on podcast SEO
    • Nic Redman, voice coach,  on vocal warm ups
    • Charlie Day on how she make 20k in sponsorship in 1 quarter

VIP Done for You Production service:

If you want to fast track your podcast production process, let me introduce the DONE FOR YOU production support from award winning Clue Content:

  • 10 x Audio Episodes: Clue Content manage the complete technical production of 10 podcast episodes, ensuring high audio quality.
  • 10 x Audio Editing: Professional editing is included to ensure each episode is clear and polished.
  • 10 x Show Notes: Clue Content prepare comprehensive show notes for each episode, which summarise the key discussions and enhance listener engagement.
  • 10 x Short Audio Soundbite Video: A short promotional video will be created for each episode, perfect for boosting visibility and engagement on social platforms.

So....are you ready to transform your podcasting idea into reality?

Let's dive in!

👉 I’m IN! I want to join! 👈

Please note, your production expires after 6 months..

The Podcast Expert's Academy

VIP PLUS 1-2-1 support

This would still be you working through The Academy and getting the production support but  would also include:

  • 2 x 1-2-1 with Fiona: One to talk about development and one to talk about launching.
  • Get Booked: Access to the Get Booked on Podcasts course (worth £500)
  • Press Release: with a list of 30 media contacts to pitch to from POW PR.
  • POW PR: to send press release to press contacts and also oversee one article placement for launch.
  • Pitch for Podcast Sponsorship: Access to the Pitch for Podcast Sponsorship training and pitch deck template, so you could get sponsored before you press record (worth £147)

This is £4500 plus VAT and the services are valid for 6 months from starting and a pay in 6 is available.

So....are you ready to transform your podcasting idea into reality?

Let's dive in!

👉 I’m IN! I want to join! 👈

Please note, your production expires after 6 months..

 

 

About Fiona Fraser

 

I am Fiona Fraser, Director of Pow PR, and I have worked on multiple number 1 podcasts in the UK. I work with high-profile talent and big brands on their podcasts and use PR to get them in front of their ideal listeners.

 

My background is working in TV - including 9 years at the BBC plus Channel 4, and Warner Bros. I know a thing or two about what makes a good show and how to develop ideas like the pros.

 

I am an award-winning publicist and have managed the publicity for shows such as EastEnders, First Dates and The Apprentice. I have worked on BAFTA-winning shows and been up on stage at the NTAs. I have even interviewed Harry Potter.

 

In my agency, I have worked on shows such as The Rest is Politics and Alan Cumming’s Shelves, Unearthed: The Future of Food from Kew Gardens, Waterlands with The Wildfowl and Wetlands Trust and worked with clients such as Acast, Red Bull and Boston Consulting Group.

 

I am passionate about the podcasting industry and the impact it’s having on the media landscape and the opportunities it presents for anyone and everyone which is why I quit TV after maternity leave and went into podcasting full-time shortly after.

 

I believe anyone can have a podcast, they just need the right idea for them and commit to the process.

About Clue Content

 

Amplify your voice and extend your reach with Clue Content - a multi-award winning content production agency - done for you podcast production services. 

 

Tailored to thought leaders and visionary brands, Clue focuses on producing high-quality podcast series that not only engage but grow your audience over time.

 

At Clue, we’re more than just producers: we’re your strategic partners in building a podcast that resonates deeply and endures. We believe in creating fewer episodes of high quality paired with continuous, strategic promotion to enhance listenership and open up new opportunities for your brand. 

 

We focus on producing successful podcasts that strategically increase listenership per episode rather than churning out a high quantity of episodes in the hope of more listeners the more podcasts you record.

 

Designed for those looking to make a lasting impact in the podcasting space.

 

“I loved doing Fiona's podcast course. As a complete podcast beginner, I didn't have the first clue where to start. Fiona broke everything down into manageable weekly steps and by the end of the course, I had a fully structured podcast with 10 episodes planned. The tech sessions were great and gave me a base knowledge of which apps and equipment to use, where to go to list my podcast and useful tips on editing. There is no way I would have got this far in 10 weeks doing it on my own. I would recommend Fiona's course to anyone wanting to launch their own podcast and is doing it all themselves. Fiona's industry knowledge and love for podcasting shines through."

Nic Welsh

Host of the "How To Wow" Podcast

The Investment

The Podcast Expert Academy

£997 or

£170 x 6

Prices plus VAT

Add to Cart

VIP Production Upgrade Package

£2500 or

£416 x 6

Prices plus VAT

Add to Cart

VIP Production Plus 1-2-1

Package

 

£4500 or 6 x £750

Prices plus VAT 

Add to Cart

Flexible payment options

 

Understanding that flexibility facilitates ease, I offer adaptable payment options to suit your preferences and needs. Opt for the convenience of spreading your investment across 6 payments..

 

Remember - this is not just about starting a podcast; it’s about strategising for success. Your investment is the gateway to transforming your podcasting dreams into dynamic realities!

👉 I’m IN! I want to join! 👈

Frequently Asked Questions

When does the course start?

You have instant access to the course content and can work through it in your own time.

Do I need to attend anything live?

There are no live sessions for the course content. This is all on-demand, ready to jump right into whenever suits you. The modules will all differ in length, so you can dip in and out and make progress as you go along rather than watch an hours talk and not do anything as a result. It’s designed to help you succeed.

How much time will this course take?

On average, it will take you 6 months from the start to launching your podcast if you are completing everything yourself,but quicker if you are going for the production service.

I already have a podcast. Is this course for me?

I would say there is a lot in there for people with podcasts who maybe started without a real plan. This will help you think about your format and possibly revise it, help make sure you have done everything you need to - from show notes to SEO and also my promotion and growth tactics which no one else is teaching because I am literally the only person in the UK doing it. There are also lots of templates, expert recordings and other useful resources that will help you improve your podcast.

I haven't started a podcast yet, is this for me?

100% yes this is for you. Don’t go it alone when you can fast track your success with the academy. We have designed this to be easy for you to follow and to get there as quickly as possible whilst ensuring the quality and thinking about the results

Will this course help me to monetise my podcast?

Whilst this is not a monetisation programme, this will set you up to work towards that point, yes.  My advice on monetisation for podcasts is 1. You need to actually plan to start a podcast 2. You need a great format and professional sound. So then you can pitch for sponsorship or build an audience for ads. So this will set you up for this.

Will this course help me to grow listeners?

I teach you all the best tactics to increase your podcast discoverability to find listeners, not just for launch but also on-going in the growth training section. I will also have experts talking through different things that I see working which will be added to the training library so if I see something working you will be the first to know about it

What is the benefit to buying now?

This bonus price including the In Person Day is for a limited time only.

What if I have a question which isn't answered here?

No problem at all.  Just email support@thepodcastexpert.co.uk and we'll come back to you.

👉 I’m IN! I want to join! 👈
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