HOW TO PITCH YOUR PODAST FOR SPONSORSHIP...
THIS TRAINING WILL TAKE YOU THROUGH THE ESSENTIAL STEPS TO PITCH YOUR PODCAST FOR SPONSORSHIP
If you have been going for years or are only just considering starting, you can start monetising your podcast with sponsorship - regardless of listener numbers!
🎙️ Have you been waiting for "the right time" to pitch your podcast for sponsorship?
🎙️ Maybe you hadn't thought that you could pitch your podcast for sponsorship BEFORE you even record it?
🎙️ Are you waiting to hit the magic 10k listerner mark to get ads and monetise your podcast?
🎙️ Maybe you haven't even considered sponsorship as you aren't sure how it would work.
What if you could monetise your podcast right now?
Maybe you had thought about sponsorship but wasn't clear on:
🎙️How long you should wait until you pitch
🎙️ How you should pitch
🎙️ What sponsors want from you
🎙️ How to price sponsorship
🎙️ When the right time to pitch is
🎙️ If your podcast is ready for sponsorship
Well, take this training and I will teach you all of this - AND MORE!
In this impactful training, I cover:
🎙️What podcast sponsorship is
🎙️ Common misconceptions around sponsorship
🎙️ Types of sponsorship
🎙️ What to offer sponsors
🎙️ Podcast Ads and the difference between Ads and sponsorship
🎙️ How to find sponsors
🎙️ How to define your offer for sponsors
🎙️ What to include in a sponsorship deck
🎙️ How to pitch for sponsorship
Sponsorship is the fast track to podcast monetisation, forget Ads!
If you have a podcast or are starting a podcast, you can pitch for sponsorship! This means:
🎙️You can fund your production process and make a profit
🎙️ Your podcast can turn into an income stream of it's own
🎙️ You can build relationshipw with influential partners and brands
🎙️ You can start treating your podcast like a business!
GET OUR SPONSORSHIP DECK TEMPLATE INCLUDED
I then make it as easy as possible for you to go off and put the information I give you into action by providing a Canva template pitch deck that you can fill in and use right away!
So, stop sitting around waiting for the right time -
pitch your podcast for sponsorship RIGHT NOW!
“Fiona, I just wanted to thank you so much for all of your advice and help on getting my podcast ideas out of my brain and into a podcast. I knew I wanted to do a podcast and being short on time your idea of doing limited series was genius!
Having taken the course and used your advice to design the series, it all then came together too easily. The tech support and editing has been brilliant too.
Really, though it is having the whole package of strategy, advice, how to, tech, editing and marketing all in one place that has been the catalyst to getting it done.
The standard had come back. It was so good I realised I felt confident going and seeking a corporate Sponsor for the podcast launch. I approached my ideal choice, and they came back with a ‘yes’ immediately.
Thank you so much and watch this space!!"
Carol Deveney
Business to Business Strategist
“You answered every question that I needed to get my podcast started! Thank you!”
“Thank you for clarifying that we don't have to insert lots of Ads in our shows to have sponsorship! I'd love to know if yu're giving presentations on how to reach out to potential sponsors for smaller podcasts.”
“Great presentation, loved the content”
“I appreciate the actionable steps to pitch my podcast as a newbie and build aligned partnerships with sponsors”
About Fiona Fraser
I am Fiona Fraser, Director of Pow PR, and I have worked on multiple number 1 podcasts in the UK. I work with high-profile talent and big brands on their podcasts and use PR to get them in front of their ideal listeners.
My background is working in TV - including 9 years at the BBC plus Channel 4, and Warner Bros. I know a thing or two about what makes a good show and how to develop ideas like the pros.
I am an award-winning publicist and have managed the publicity for shows such as EastEnders, First Dates and The Apprentice. I have worked on BAFTA-winning shows and been up on stage at the NTAs. I have even interviewed Harry Potter.
In my agency, I have worked on shows such as The Rest is Politics and Alan Cumming’s Shelves, Unearthed: The Future of Food from Kew Gardens, Waterlands with The Wildfowl and Wetlands Trust and worked with clients such as Acast, Red Bull and Boston Consulting Group.
I am passionate about the podcasting industry and the impact it’s having on the media landscape and the opportunities it presents for anyone and everyone which is why I quit TV after maternity leave and went into podcasting full-time shortly after.
I believe anyone can have a podcast, they just need the right idea for them and commit to the process.